| You already
know about the promise of the China market. Anyone who doesn’t,
has their head in the sand!
After all, China is home to one-fifth of the world’s
potential consumers, and continues to be one of the fastest
growing global markets. Moreover, barriers to entry are coming
down rapidly, and the rules for doing business are becoming
more and more transparent.
You may have seen and heard the astonishing statistics. Look
at some of the software-related statistics, for example:
- Software sales in China exceeded
US$30 billion in 2005, reflecting an annual growth rate
of nearly 30%
- Software and system integration
sales revenue has reached US$19.7 billion
- China’s infrastructure
software market alone approached US$1 billion in 2005, and
will reach US$1.9 billion in 2009, according to IDC
So you know you can’t afford
NOT to at least explore the potential of China for your company.
In fact you may ALREADY be in China, but not succeeding as
well as you’d like. Or you may have tested the market,
only to get discouraged or – worse – burned.
Because there are substantial risks as well. The “horror
stories” include companies that invested millions year
after year, with no financial return and no brand recognition
to show for their trouble. Companies that formed joint ventures
with local companies, only to find their technology and their
people co-opted. Companies that brought their intellectual
property to the Chinese market, and then discovered that cheap
knock-offs utlizing their company’s “crown jewels”
quickly became available in the market.
How do you ensure that your company is one of the China success
stories, rather than another crash-and-burn casualty?
Easy. Join forces with ACT Partners.
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