| First
step is for you to tell us – on a completely
confidential basis – who you are and what China market
you are aiming to enter. We will respond quickly with a description
of our experience and expertise relevant to your industry and
your markets.
If there is mutual interest, the second step
is for us to meet – preferably in person, but otherwise
by conference call – to have a frank, confidential and
no-cost discussion of:
- Your products and services,
and
- The potential of those products
and services in China.
For many potential clients, the relationship won’t
go beyond that initial meeting. We only work with clients
in the following cases:
- Your products or services have
promise in the China market. This conclusion is based upon
our assessment of:
- Market demand. It’s
important to determine that your product/service is
suitable for China, because many products are not. Perhaps
demand is being adequately met by other local or foreign
suppliers. Perhaps the product/service is too expensive.
Perhaps it’s a quality issue.
- Regulatory hurdles.
- Distribution challenges.
- Your willingness to adapt their
product to the China market.
- Your willingness to make the
appropriate investment in China, particularly in terms of
top executive attention and commitment.
- The match between our expertise
and your needs or expectations.
Because we are an elite, focused organization, we can afford
to be picky. We choose to work only with a handful of companies
that we are convinced we can help. We depend upon YOUR success
to maintain our reputation as “the guys to see”
when a company is contemplating entering or expanding its
operations in the China market.
If that initial meeting convinces you, and us, that there’s
potential for working together, we move to the third
step: mapping out a strategy. For the possible elements
of that strategy, please see our
services.
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